Rauw Alejandro

In 2017, Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most streamed single at the time within one year. The song is a blend of pop music and reggaeton did not only bring attention to reggaeton music but it also drew interest towards Latin music generally. The Billboard Top 100 featured two songs which were Spanish mostly, and four more in 2016. In the midst of Despacito's popularity in 2017 however 19 predominantly Spanish tracks made the Top 100 as well, and by 2020 there were 41 such songs. When Justin Bieber released his bilingual remix of Despacito in 2017, many popular artists started to work with reggaeton artists. Drake and Bad Bunny worked together on MIA (2018) and Madonna and Maluma worked together on Medellin, 2019 In the year 2020, a handful of reggaeton performers were lamenting the genre's direction toward the mainstream, but a new generation namely Rauw Alejandro was determined to continue the evolution of reggaeton. He often used elements of electronic dance music, and other genres.

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